The reusable grocery bag from your local market. The tee-shirt you received after running the annual 5K. The coffee tumbler you bought from your favorite coffee shop. These are all promotional marketing tools to promote the name of something you were once apart of.

Promotional Marketing is all around us and constantly sending everyone messages about things others have done, places they've been, or businesses they support.  If you're apart of a marketing department or you own your own business then you know that promotional marketing can be a turning point for potential clients. The flip side is that the wrong item can turn into a pesky freebie that fills up someones junk drawer for the next five years. This is where Imprints Lodo comes in. 

We help the creative big idea marketing process along without it clogging up your to do list for that upcoming event or promotion.  We have written out a few factors that can set you up to win at the promotional marketing game.

Know Thyself.

There's hundreds of brands out there that have made a name for themselves as a lifestyle brand and people are paying good money to wear their logo on a shirt or hat. For brands like this it's easier to provide cool and trendy apparel with their name on it as a promotional item. It's important to know that this approach is not for everyone. If you are a business with a little less emotional pull, perhaps you are in real estate. Squeezing yourself into a lifestyle brand type box will most likely be a waste of time and energy. Instead, understand who your clients are and cater to their taste.

Game Plan Guides.

Understanding where you want to end up directly influences where you want to begin. Promotional marketing just like all other kinds of marketing can change depending on your goals. If you know where you want to end up, then Imprints Lodo can assist with the game plan. Maybe you just want to create awareness or perhaps create an unforgettable memory. No matter your goals we're here to help you reach them. 

Target Smart.

It's imperative that you know your industry, target markets, and future goals. Passing out 'swag bags' filled with useless junk that makes no sense for your potential clients is not only a waste of money and efforts on your part but can really harm the image that your brand is trying to convey. Is your market young or old? Men or Women? Young Entrepreneurs or CEO's? These details drastically change which products are going to attract the right attention to your brand. 

We're on a Budget

Just because you're on a budget doesn't mean you have to go for the plastic pens with your name and phone number on it. (Although there's nothing wrong with these). Once you have a clear picture of what you can spend then we search out the best products that will achieve your goals by staying within budget. Sure you can buy a ton of pre-throwaway items with your name on it, or you could make an investment and  in return make an impact on the lives of your potential clients or customers. 

We're here to help with your next branding strategy! Email us at hello@imprintslodo.com to reach us with any questions or ideas you may have. 

- Keala